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Most Offensive Ad Of The Day

Wow. This is just stupid. Really stupid. Really really stupid.

How could they think that replacing the body and blood of Jesus with Doritos and Pepsi (even if symbolically since it doesn't seem like a Catholic Church) is a good way to sell product?

It offends because it trivializes an important religious ritual, but it also offends in that these morons actually think this would work.



Ht to Father Z.

Your Ad Here

37 comments:

Kristen @ St Monica's Bridge said...

Doritos and Pepsi...they will stoop as low as they think will work.

Sue said...

In his Book of Bebb, Frederick Buechner uses the image of potato chips and Coke (or some drink like that) as the Lord's Supper, as it is frequently called in protestant churches. Recently, a dear friend (who is protestant) told me that she feels Jesus just as much when she is chewing gum. Frankly, my prayer right then is, Father, forgive them. They don't know what they are doing. And literally, as offensive as it is to us (and to Him, I'm sure), there is a sense in which they really don't get it. Or they would be Catholic:-). I now am, mostly - far beyond anything else - because of the Eucharist.

Anonymous said...

This is appalling. They covered all the Christian bases --Roman collars and Protestant distribution method. I don't care if the Eucharist is symbolic for Protestants, it is a sacred symbol and this is mockery and profound disrespect.

@ Sue On your friend's experience chewing gum --of course there is no special feeling. But no Catholic who has received the Eucharist with faith for years could say that.
Ann

Anonymous said...

I am Catholic and am not offended. It's not mocking the Church nor the Real Presence. It's just a simplistic parody of Communion. What disturbs me more is that the company would not have the balls to do a similar sort of parody involving anything pertaining to Islam. How about a big Doritos logo on the walls of the Kaaba or Pepsi drink stations along the pilgrimage route? The company doesn't have the guts to parody Islam the way it parodied Catholicism.

Anonymous said...

I just called Pepsico. They say it is not their ad, that it is a "suggested ad created by a consumer." I said that the ad uses the Pepsico name and therefore the company should take action.
Ann

Being offended here is a good thing!

Anonymous said...

Now, now, let's remember the Mel Gibson protocol and acknowledge the creativity.

-- Mack

In A Gadda Da Vegan said...

The ad is offensive on many levels, but I think this one is worse:

http://www.opposingviews.com/i/peta-offers-its-pope-condom-to-dogs

UGH. Double UGH. And I'm vegan.

The Dutchman said...

Saint Clement's Catholic Church in Chicago used to have corn-bread hosts. I was there, I had one, I've never been back.

Peterk said...

and a Protestant style church. Can't wait to see how Pepsico handles Judaism, Islam, Hindus, etc in future adverts

Anonymous said...

BOYCOTT!

Subvet said...

There was a movie titled "Scanners" some years back where victims were killed by telekinetically jacking their blood pressure up until their heads would explode.

I'm starting to feel like I'm in that flick.

Anonymous said...

No class, no taste

Anonymous said...

I wasn't listening carefully at first and thought the woman asked,"Where's the Pepsi Mass?" At a typical Modernism children's Mass yesterday, the children gathered around the Altar during the consecration.After Mass,Saint Nicholas sat in front of the Tabernacle and parents took photos while he gave out chocolate bars which some ate right there in the sanctuary?But I saw a priest at another Modernism church drink coffee and donuts as he sat in front of the tabernacle and the deacon and music minister drink coffee in the pews. t So, drink Coca cola. They have a much better commercial with music by "Train."

Anonymous said...

Since it's a Protestant communion (Catholics don't do the cups and tray bit) I'm not offended.

Mike in CT said...

I wonder, which church (whether Catholic or not) allowed someone to make this commercial on site? Since it's an ad "by a consumer" then we're not talking about a Hollywood set.

Anonymous said...

Its kind of funny we have great swaths of Americans who seem to thrive on being 'offended', the apology industry is neck in neck with the 'demanding an apology' industry. To be honest my ears have grown deaf to the cries of both feigned and real offense taken. Get over it, say the Serenity Prayer and build you own spirit. Heavenly Father, how much longer on this earth?

Matt said...

No Sue, we couldn't be Catholic. Our problem with your religion is that Matthew 16:9 was taken to mean something that it does not say. Popes made whatever laws they wanted to. Just like the Pharisees or Jesus' time, we feel that your religion has taken tradition and the laws of men and replaced Jesus.

If you think that someone is saved because they believe a certain church doctrine, but not if they repent and cry out to Jesus to save them. Well Sue, I'm sorry but you are the one not getting it.

Also, what your friend said was silly.

Many people in Catholicism are true followers of Jesus. Many are not. Many in protestant churches are true followers of Jesus. Many are not.

Matthew 7:22-23 should make all believers, both Catholics and Protestants do a serious check of themselves.

I love you.

Matt said...

And this commercial was in the poorest of taste, but I'm not surprised. We live in an evil world where people hate our Lord and us.

Ray said...

Sick, it will not sell anything.
Let's all Drink Dr Pepper and eat tortillas.

Brian Walden said...

"If you think that someone is saved because they believe a certain church doctrine, but not if they repent and cry out to Jesus to save them. Well Sue, I'm sorry but you are the one not getting it."

Matt, since you're a person who get's it, I'd ask you to please not judge the Catholic Church based on what other people tell you it teaches. "[S]omeone is saved because they believe a certain church doctrine" has never been a teaching of the Catholic Church.

If you want to know what Catholics believe pick up a copy of the Catechism of the Catholic Church. I don't know of any church who makes it easier to find out what they believe - everything is summarized in one reference book.

P.S. Did you mean Matthew 16:9 or Matthew 16:19?

Sue said...

Matt,
I'm fine with you thinking that I have it all wrong. You wouldn't be the first:-).
I've been in the protestant world for many years, and Catholic is the last thing I thought I would ever be. I wasn't interested, wasn't considering it, didn't even (frankly) care.
I'm hoping we can have this conversation in heaven. I'm not exactly sure what it will look like, but I'm interested to see.

David7 said...

By the time I got to this, the ad had been deleted. I am another recent convert to Holy Mother Church. If there is any doctrine Protestants just don't get, it is the True Presence of Our Lord in the Elements of The Eucharist.
St Francis writes that Our Lord did "hide under the form of a little bread for our salvation". Our Lord became the very embodiment of humility, not grandeur or power.
That is why I am Catholic.

Anonymous said...

Wow, you people are trying to invent something that is just not there! That NEVER was a communion. LOOK at the sign shown outside the building "DORITOS AND PEPSI MAX SUNDAY" There NEVER was any inference that was a communion. It was a light hearted fun ad.
You thrust to feel some insult that is just not there. Do you feel outraged by bake sales and kids activities in your church?

Subvet said...

Anonymous @ 7:19 AM, if you're going to slam Catholics at least expend some effort. Word for word, your spew is identical to the one you left on my blog. Kinda lazy of you, at least have enough respect to tailor your rants to various bloggers/commenters accordingly.

Anonymous said...

I didn't see the ad, don't want to see the ad - I find when I assume the worst, I am usually right. And to Anonymous @ 7:19 AM - if the sign said, "Max," what the heck do you think it's "inferring" if not "Mass." Duh!

Anonymous said...

I would just like to say, as someone who was actually on the set of this commercial, that it is only a submission to a contest and not a commercial done by anyone associated with PepsiCo or Fritos lays. There was much discussion about how the commercial could be shot lightheartedly and not offensively. There were ideas I know that were thrown around and rejected because of fear of it being too offensive. The "pastor", as he is (not catholic priest) is playfully trying to get people back to church, a non-denominational church. We wanted a bunch of religions represented as coming together because of Doritos. Not coming together to replace the body of Christ with Doritos. Some of the religions represented don't even share in the body of Christ. And teh fact that "Max" and "mass" are similar in sounding did not mean one was replacing the other. The soda for the contest is called Pepsi Max. Coincidence only. And as a Catholic who finds the religion silly to begin with, all of you need to stop taking things so seriously. even Jesus must have a sense of humor.

Fr Bill P said...

There are somethings that one shouldn't have a sense of humor about, sacrilege being one of them. For all you telling us to lighten up, do you even remotely comprehend what the Eucharist is and why we who do believe might find the trivializing of it offensive (especially you, Mr/Ms I find Catholicism silly). Might you all be so cavalier with Jewish of Islamic imagery? I would hope not.

Anonymous said...

It's Ms. And I would be cavalier. Trust me when I say I am the wrong person to get into a religious discussion with. You'd be sorry. Every religion thinks they are better than the other. No one lives their life in the image of God because they are too busy walking around like they are holier than thou. Also, I would like to point out that the cups in which the pepsi max was in was not to us a protestant thing. It was a sanitary issue. No one wanted to be drinking out of the same bottle... Same reason why drinking out of the same cup at mass is DISGUSTING! This was filmed in a non denominational church whose people come together to talk about the bible in whatever way they choose every week. Those people probably have the best understanding of "God" unlike Catholics who go around justifying everything as being a sin.

Subvet said...

"Trust me when I say I am the wrong person to get into a religious discussion with. You'd be sorry."

WOW! Sounds like you think you have a lot to be modest about.

David7 said...

The comments in this thread are rather astonishing. It is fairly easy to conclude that, for many people, nothing is sacred. And if the central act of Catholic Worship is ridiculed, we Catholics must simply not be so thin-skinned.
As to whether Jesus had (has) a sense of humor, I would argue that He did (still does). At the same time His reverence for the Lord's House prompted Him to chase the money-changers from The Temple.
Boundaries, Limits, the Sacred. Imagine those for a while. Not for the benefit of we hypocritical religious fuddy-duddies, but for your own. Maybe your anger and scorn for and at the world, masked as humor, will dissipate in your hardened hearts and cynical eyes.

Anonymous said...

In my experience, the kindest, selfless and most humble people have been Catholic priests. The idea that Catholics consider themselves 'holier than though' is a terrible generalisation and misunderstanding. People who say such nonsense are either hypocrites, incredibly humble people -- but then they'd be incapable of saying such untruth or the confused. Now I'm not better than you "Anonymous" but there are many people who are more Christ-like than either of us.

Plugg said...

"And as a Catholic who finds the religion silly to begin with"

Not to bash this chap too much, but surely considering one's religion silly is irrational? Surely if you know you're doing something stupid, you should in all honesty not do it? What sort of insane thinking is this? My dear friend, you cannot be a Catholic and consider your religion silly, for you cease being a Catholic if you do so. You can't believe something you can't reconcile. I suggest you go back and study the Catholic faith. It's not silly at all.

Anonymous said...

It is silly. I don't practice it for that reason. Merely baptized as one and in more recent years have been failed by Catholicism. I don't need it.

JMB said...

"Trust me when I say I am the wrong person to get into a religious discussion with. You'd be sorry. (...)No one lives their life in the image of God because they are too busy walking around like they are holier than thou."

Yes, this was definitely an amateur ad. PR people don't make arguments with high-school "you'll regret this" comments or "We only seemed to be mocking your culture because we were following the Health Code." At least the management in my company learned better ways of handling fan-contributed media than Pepsico has.

Anonymous said...

Here is the 60 second version that may air on Superbowl Sunday:
http://www.mwvp.com/index.php/blog/detail/fyf

Anonymous said...

Here's their youtube version: http://www.youtube.com/watch?v=QpniiSFmOeI

Anonymous said...

Youtube Version

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