After A&E fired Phil Robertson for saying what every good Christian should believe, social media has been abuzz. One of the recurring themes has been puzzlement about why A&E would cut off its nose to spite its face. Duck Dynasty is the franchise right now, why would they risk destroying their own cash cow?
To understand the why, we have to go back to the beginning. Duck Dynasty is not the show that they wanted, it is the show that got away from them.
This is what happened.
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